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How do your KPIs measure up against other Shopify stores in your category? See where you rank on net sales, gross margin, AOV, repurchase rates, blended ROAS, CAC, and more.

Establish attainable targets for 11 KPIs

Discover where your business is lagging, how your figures relate to industry medians, and what targets will break you into the top 25% of performers.

Split data from marketing channels

Zoomed all the way out, how healthy is your business? Keep an eye on the big picture with a global assessment of the relative competitiveness of your metrics.

What the leading D2C brands say about us

We have looked at a ton of LTV apps and this was the most user friendly one by far. This helps us analyze our unit economics and inform our investment decisions in a highly educated way. The P&L tool is also great as it helps manage cash flows and make sure our costs are not going off based on a weekly basis.
Caleb Wang
Co-Founder, The XCJ

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