Cookies Policy

Effective date:
February 15, 2021

We use cookies on the customer analytics software-as-a-service available at https://lifetimely.io, (“LIFETIMELY”), as explained in this cookie policy. Below, you can find detailed information about the types of our cookies, their purposes, and your right to manage cookies.


1. WHO IS RESPONSIBLE FOR COOKIES ON LIFETIMELY?

The data controller that is responsible for the processing of personal data through the Website, including placing first-party cookies, is Lifetime Oy having a registered office at Lauttasaarentie 27 A3, 00200 Helsinki, Finland, and the company registration number 3107222-6 (“we”, “us”, or “our”).


2. WHAT SHOULD I KNOW ABOUT COOKIES?

A cookie is a small piece of data typically consisting of letters and numbers. When you visit a website, that website may send a cookie to your browser. Subsequently, the browser may store the cookie on your computer or mobile device for some time (cookie expiration date depends on its type). Cookies are used to recognise your device and collect certain information about your use of websites. Thus, over time, cookies allow websites to “remember” your actions and preferences. There are several types of cookies, namely, (i) persistent cookies, which remain valid until deleted by you, (ii) cookies that remain valid until their expiration date, and (iii) session cookies that are stored on a web browser and remain valid until the moment the browser is closed. Cookies may also be (i) first-party cookies (set by the original website itself) and (ii) third-party cookies (placed by third-party websites).

3. WHAT COOKIES DO WE USE?

We may different types of cookies on LIFETIMELY, including: 

  • Essential technical cookies that are strictly necessary to ensure the correct functioning of LIFETIMELY and provide the services requested by you; 
  • Preference cookies that record information about the choices that you make on LIFETIMELY; 
  • Marketing cookies that allow us to create, implement, and examine our marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement; and
  • Statistics cookies that allow us to generate statistical reports about how you use LIFETIMELY.

Below, you can find a list of cookies that we use on LIFETIMELY, including their purpose and expiration time:


Marketing cookies

Name: fr 

Type: Third-party HTTP cookie

Provider (location): facebook.com (US)

Expiration: 3 months

Purpose: The cookie is set by Facebook to show relevant advertisements to you and measure and improve the advertisements. The cookie also tracks your behavior across the web on sites that have Facebook pixel or Facebook social plugin.

Name: fbp 

Type: First-party HTTP cookie

Provider (location): lifetimely.io (Finland)

Expiration: 3 months

Purpose: The cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 

Name: tr 

Type: Third-party pixel cookie

Provider (location): facebook.com (US)

Expiration: End of session

Purpose: The cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 

Statistics cookies

Name: _ga

Type: First-party HTTP cookie 

Provider (location): lifetimely.io (Finland)

Expiration: 2 years

Purpose: The cookie is used to set a unique ID that is used to generate statistical data on how you use LIFETIMELY. 

Name: _gat

Type: First-party HTTP cookie 

Provider (location): lifetimely.io (Finland)

Expiration: 1 day

Purpose: The cookie is used by Google Analytics to throttle request rate. 

Name: _gid

Type: First-party HTTP cookie

Provider (location): lifetimely.io (Finland)

Expiration: 1 day

Purpose: The cookie is used to set a unique ID that is used to generate statistical data on how you use LIFETIMELY.


4. COOKIE CONSENT

When you visit LIFETIMELY for the first time, we will ask you to provide us with your consent to our use of all cookies via a cookie consent banner. If you do not provide your opt-in consent, we will not serve you our non-essential cookies. Please note that we may not be able to provide you with the best possible user experience on the Website if not all cookies are enabled.


5. HOW TO DISABLE COOKIES?

When we ask you to provide your consent to our use of non-essential cookies, you have the freedom not to provide such consent. If you would like to refuse our use of non-essential cookies later, you can do it at any time by declining cookies in your browser or device. For more information, you can consult the cookie management instructions of your browser:


6. GOOGLE ANALYTICS

To analyse your use of LIFETIMELY, we use Google Analytics, the business analytics service provided by Google LLC located in the United States (“Google”). Google generates statistical information by means of cookies and creates reports about your use of LIFETIMELY. The cookies served by Google Analytics are anonymous first-party cookies (please refer to section 3 for more information) that do not allow us to identify you in any manner. The information generated by cookies will be transmitted to and stored by Google on servers in the United States. To ensure your privacy, your IP address will be anonymised and Google will not combine your IP address with other information Google holds about you. Thus, Google will not be able to identify you. In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics’ privacy practices, please visit https://support.google.com/analytics/answer/6004245. If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en


7. INTEREST-BASED ADVERTISING

You may encounter targeted interest-based advertising based on your use of LIFETIMELY and other websites on the Internet (for example, on Facebook). You can control how such advertising is shown to you or opt-out from targeted advertising by consulting the guide powered by the Digital Advertising Alliance available at https://youradchoices.com. For more information on opting-out from advertising features on your device, please visit https://www.networkadvertising.org .


8. CONTACT

If you have any questions about this cookie policy our our data protection practices, please contact us by using the following contact details:

Email: hello@lifetimely.io

Postal address: Lifetime Oy, Lauttasaarentie 27 A3, 00200 Helsinki, Finland