Whether you’re new to the market, looking to make a switch, or simply curious about what else is out there, it’s helpful to have at least a high-level understanding of the major solutions available to you.
Here, we break down the key selling points and differences between Lifetimely and Glew.
To see how other alternatives compare to Lifetimely, click here.
All plans under $100/mo
Pricing not tied to size of store
All basic integrations (Google, FB, etc.)
Integrations with all other major ad platforms (Snapchat, Pinterest, and TikTok)
Comprehensive P&L metrics
Campaign-level marketing metrics
Advanced customization options
Lifetime Value cohort analysis
Month-to-month LTV projections
Glew’s plans are more expensive, and pricing is tied to your annual revenue
Most of Glew’s premium features require a custom-priced plan
Lifetimely’s pricing is simpler, more affordable, and not tied to the size of your business
Like most competitors in the space, Glew has a complicated pricing structure that becomes more expensive as your business grows. But more than any other competitor, Glew tries to sell customized bundles of features at custom prices.
Glew offers just two plans without custom pricing. One is a free plan that only tracks 20 metrics and has very few features. The other adds a preset bundle of KPIs, reports, and integrations, with pricing ranging from $79/month to $649/month depending on your annual revenue. This plan also requires an annual prepayment!
And if you want any features or integrations not included in this bundle? Your only option is to contact Glew, specify the features and integrations you need, and pay a customized price.
On the other hand, Lifetimely has much simpler and more affordable pricing for equivalent basic features and more useful advanced features.
Lifetimely offers four plans ranging from a free plan to our $99/mo Plus plan. Your store’s revenue does not factor into your fee, and we don’t hide any features behind custom pricing.
If your annual revenue is $10M and you want to stay on the $19/mo Basic plan, that’s fine with us!
And if you’re on the $99/mo Plus plan, you have full access to every report, tool, and integration we have - not just the features you’ve negotiated.
Glew offers dozens of niche integrations that aren’t offered by any other competitor
The catch: the majority of Glew’s integrations are only available under custom pricing
Lifetimely has fewer integrations, but two (Pinterest Ads and TikTok Ads) are not offered by Glew
Facebook Ads, Google Ads, Google Analytics, Microsoft Ads, Klaviyo, Pinterest Ads, ReCharge, ShipStation, Snapchat Ads, TikTok Ads
Glew has a very impressive list of integrations with business intelligence software, warehouse management software, and data sources from many other categories. You can refer to that list here.
It’s important to note that to access most integrations, you’ll need to contact them for a custom price on their Plus plan.
As of summer 2022, they do not have integrations with Pinterest Ads or TikTok Ads.
Glew and Lifetimely overlap on most P&L metrics
Glew’s Lifetime Value calculations are so overly-simplified as to make your metrics useless
Lifetimely’s LTV calculations (and other advanced metrics) are much more sophisticated, reliable, and actionable
Lifetimely and Glew both give you a comprehensive list of P&L metrics with several customization options to help keep you monitor the metrics you value.
Both apps also offer comprehensive campaign-level marketing metrics, although Glew doesn’t include Pinterest or TikTok Ads data, and Lifetimely doesn’t include data from many of the external sources that Glew can plug into.
And both apps include several reports related to sales, inventory, marketing, and repurchase analytics.
But Lifetimely and Glew differ greatly in our approaches to calculating more advanced metrics. With certain metrics, Glew completely misses the mark.
Glew’s most glaring shortcoming is their LTV formula. Their explanation of how they calculate LTV:
“When you are calculating lifetime customer value, you can use real numbers or an estimation if you are in the planning stages or just starting out. The calculation is simple: multiply the average sale amount by the number of transactions by the time period.”
Presumably, by “number of transactions” they mean average purchase frequency, and by “the time period” they mean average customer lifespan.
You can choose from a long list of reasons why this equation is completely unreliable - the massive margin of error in predicting customer lifespan, the assumptions you’re making based on just a small subset of past customers, etc.
But the take home point is that it would be a mistake to try to draw any meaningful conclusions based on these calculations.
At Lifetimely, our LTV report is our bread and butter. We calculate LTV via cohort analysis. Most competitors use the same method, and rightfully so - it’s by far the most reliable and actionable way of calculating, and it matches the same rigorous standard used in the VC industry.
And we’ve gone even further to provide the most comprehensive LTV-related metrics and reports in the market.
Our LTV reports include:
Ten different LTV metrics (more than any other competitor)
The ability to filter by dozens of factors such as marketing channel, discount code, first order product, and many more
A CAC breakeven analysis to identify where profit generated from each cohort surpasses the cost of acquiring customers in that cohort
Month-to-month projections of how each cohort’s LTVs (and revenues) will grow over time
Lifetime Value Report with predictive data
Glew’s most unique feature set is based on detailed CRM that gives you individual customer profiles
Lifetimely is the only app on the market with monthly LTV projections, industry benchmarks, and other automated reports
More so than any other app, Glew invests more in providing customer data on the level of the individual. Glew allows you to sort through and filter your entire customer list according to multiple factors. They also provide individual customer profiles that catalog each customer’s order history, relationship length, total spend, and average order value.
Lifetimely includes several major features that no other competitor can offer. Among these, the highest value-adds are:
Month-to-month LTV projections: Many apps measure historical LTV, but only Lifetimely gives you AI-generated projections of how much each of your cohorts will continue to spend over time. These LTV projections are the most actionable metrics available for revenue forecasting, financial planning, and customer-centric marketing.
Industry benchmarks: Our Benchmarks tool shows you how your KPIs stack up versus your competitors by charting your major metrics on a bell curve of other Shopify stores. This helps you set achievable business goals and identify which metrics have the greatest room for improvement. No other app on the market has a comparable tool.
Benchmarks against other stores in your category
Despite its hefty and complicated pricing structure, Glew has two intriguing selling points that distinguish it from competitors: its laundry list of potential integrations, and its detailed CRM with individual customer profiles. This makes it a compelling option for sellers who value a niche integration or who prioritize individual-level metrics.
But sellers should be aware that choosing Glew means:
A custom price to accommodate the features you want and/or a big annual prepayment
Oversimplified and unreliable LTV calculations and reports
On the other hand, Lifetimely offers similar or stronger versions of nearly all of Glew’s dashboards and reports, the most accurate LTV calculations and projections of any Shopify app, all major integrations, and several unique features.
All of our plans are under $99/month with no annual prepayment required and with no scaling based on the size of your store.
If you’d like to give us a try, you can sign up for our Free plan or give one of our premium plans a free 14-day trial here.
And if you have any questions, just shoot us an email at firstname.lastname@example.org. We’d love to hear from you!