Lifetimely vs Glew

A quick look at how Glew features and pricing compare to Lifetimely.

Whether you’re new to the market, looking to make a switch, or simply curious about what else is out there, it’s helpful to have at least a high-level understanding of the major solutions available to you.

Here, we break down the key selling points and differences between Lifetimely and Glew.

To see how other alternatives compare to Lifetimely, click here.



All plans under $150/mo

Pricing not tied to store revenue

All basic integrations (Google, FB, etc.)

Integrations with all other major ad platforms (Snapchat, Pinterest, and TikTok)

(Snapchat only)

Other integrations

(see below)

(see below)

Comprehensive P&L metrics

Campaign-level marketing metrics

Advanced customization options

Lifetime Value cohort analysis

Month-to-month LTV projections

Industry benchmarks


Key points

Glew’s plans are more expensive, and pricing is tied to your annual revenue

Most of Glew’s premium features require a custom-priced plan and/or a minimum 12-month commitment

Lifetimely’s pricing is simpler, more affordable, and not tied to revenue

Like most competitors in the space, Glew has a complicated pricing structure that becomes more expensive as your business grows. But more than any other competitor, Glew tries to sell customized bundles of features at custom prices.

Glew offers just two plans without custom pricing. One is a free plan that only tracks 20 metrics and has very few features. The other adds a preset bundle of KPIs, reports, and integrations, with pricing ranging from $79/month to $649/month depending on your annual revenue. This plan also requires a minimum 12-month commitment!

And if you want any features or integrations not included in this bundle? Your only option is to contact Glew, specify the features and integrations you need, and pay a customized price.

On the other hand, Lifetimely has much simpler and more affordable pricing for equivalent basic features and more useful advanced features.

Lifetimely offers four plans ranging from a free plan to our $149/mo PLUS plan. Your store’s revenue does not factor into your fee, and we don’t hide any features behind custom pricing.

And if you’re on the PLUS plan, you have full access to every report, tool, and integration we have - not just the features you’ve negotiated.


Key points

Glew offers dozens of niche integrations that aren’t offered by any other competitor

The catch: the majority of Glew’s integrations are only available under custom pricing

Lifetimely has fewer integrations, but some (ShipBob, Pinterest Ads, and TikTok Ads) are not offered by Glew


Facebook Ads, Google Ads, Google Analytics, GoogleSheets, Microsoft Ads, Klaviyo, Pinterest Ads, ReCharge, ShipBob, ShipStation, Snapchat Ads, TikTok Ads


Glew has a very impressive list of integrations with business intelligence software, warehouse management software, and data sources from many other categories. You can refer to that list here.

It’s important to note that to access most integrations, you’ll need to contact them for a custom price on their Plus plan.

As of January 2023, they do not have integrations with ShipBob, Pinterest Ads, or TikTok Ads.

Metrics and Reporting

Key points

Glew and Lifetimely overlap on most P&L metrics

Glew’s Lifetime Value calculations are so overly-simplified as to make your metrics useless

Lifetimely’s LTV calculations (and other advanced metrics) are much more sophisticated, reliable, and actionable

Lifetimely and Glew both give you a comprehensive list of P&L metrics with several customization options to help keep you monitor the metrics you value.

Both apps also offer comprehensive campaign-level marketing metrics, although Glew doesn’t include Pinterest or TikTok Ads data, and Lifetimely doesn’t include data from many of the external sources that Glew can plug into.

And both apps include several reports related to sales, inventory, marketing, and repurchase analytics.

But Lifetimely and Glew differ greatly in our approaches to calculating more advanced metrics. With certain metrics, Glew completely misses the mark.

How Glew calculates LTV

Glew’s most glaring shortcoming is their LTV formula. Their explanation of how they calculate LTV:

“When you are calculating lifetime customer value, you can use real numbers or an estimation if you are in the planning stages or just starting out. The calculation is simple: multiply the average sale amount by the number of transactions by the time period.”

Presumably, by “number of transactions” they mean average purchase frequency, and by “the time period” they mean average customer lifespan.

You can choose from a long list of reasons why this equation is completely unreliable - the massive margin of error in predicting customer lifespan, the assumptions you’re making based on just a small subset of past customers, etc.

But the take home point is that it would be a mistake to try to draw any meaningful conclusions based on these calculations.

How Lifetimely calculates LTV

At Lifetimely, our LTV report is our bread and butter. We calculate LTV via cohort analysis. Most competitors use the same method, and rightfully so - it’s by far the most reliable and actionable way of calculating, and it matches the same rigorous standard used in the VC industry.

And we’ve gone even further to provide the most comprehensive LTV-related metrics and reports in the market.

Our LTV reports include:

  • Ten different LTV metrics (more than any other competitor)

  • The ability to filter by dozens of factors such as marketing channel, discount code, first order product, and many more

  • A CAC breakeven analysis to identify where profit generated from each cohort surpasses the cost of acquiring customers in that cohort

  • Month-to-month projections of how each cohort’s LTVs (and revenues) will grow over time

Lifetime Value Report with predictive data

Other major features and selling points

Key points

Glew’s most unique feature set is based on detailed CRM that gives you individual customer profiles

Lifetimely is the only app on the market with monthly LTV projections, industry benchmarks, and other automated reports

More so than any other app, Glew invests more in providing customer data on the level of the individual. Glew allows you to sort through and filter your entire customer list according to multiple factors. They also provide individual customer profiles that catalog each customer’s order history, relationship length, total spend, and average order value.

Lifetimely includes several major features that no other competitor can offer. Among these, the highest value-adds are:

  • Month-to-month LTV projections: Many apps measure historical LTV, but only Lifetimely gives you AI-generated projections of how much each of your cohorts will continue to spend over time. These LTV projections are the most actionable metrics available for revenue forecasting, financial planning, and customer-centric marketing.

  • Industry benchmarks: Our Benchmarks tool shows you how your KPIs stack up versus your competitors by charting your major metrics on a bell curve of other Shopify stores. This helps you set achievable business goals and identify which metrics have the greatest room for improvement. No other app on the market has a comparable tool.

Benchmarks against other stores in your category

Conclusion - which is best for you?

Despite its hefty and complicated pricing structure, Glew has two intriguing selling points that distinguish it from competitors: its laundry list of potential integrations, and its detailed CRM with individual customer profiles.  This makes it a compelling option for sellers who value a niche integration or who prioritize individual-level metrics.

But sellers should be aware that choosing Glew means:

  • A custom price to accommodate the features you want and/or a big annual prepayment

  • Oversimplified and unreliable LTV calculations and reports

On the other hand, Lifetimely offers similar or stronger versions of nearly all of Glew’s dashboards and reports, the most accurate LTV calculations and projections of any Shopify app, all major integrations, and several unique features.

All of our plans are under $149/month with no annual prepayment required and with no automatic scaling based on your revenue.

If you’d like to give us a try, you can sign up for our FREE plan or give one of our premium plans a free 14-day trial here.

And if you have any questions, just shoot us an email at We’d love to hear from you!

Detailed comparison

See how Lifetimely stacks up versus other Shopify analytics apps to decide what’s best for your business.
350+ 5-star reviews on Shopify's App Store

What the leading D2C brands say about us

August 1, 2022
This app is phenomenal! Great insights, easy to set up and amazing customer service. This program helped me turn a lot of manual calculations into an insightful cohort that you can toggle between several data points. Would highly recommend.
July 7, 2022
Incredible breakdown by cohorts and easy to digest data, I've used Lifetimely as part of my core stack for over 20+ Shopify brands I look after and nothing comes close to ease of use, price and support / input from the team.
Liquid Death Mountain Water
June 20, 2022
Really loving Lifetimely. Bringing a ton of new insight to our business and just scratching the surface with what we can use it for. Highly recommend using it asap if you're trying to smartly scale your business.
June 20, 2022
Lifetimely is definitely one of the top few apps that you need in your store. I can't believe I went years without a profit dashboard before installing it. The customer cohort analysis is essential to determine your most valuable customer types so that you can target more of them. The founder also provided a ton of great advice on our call.
Waken Mouthcare
May 30, 2022
We absolutely love Lifetimely. It is an absolutely essential app for anyone running their own store. Not only does it make it easy to look at the key stats that will drive the success of your business, the customer support is fantastic. We have even had direct advice from the app's founder and it was extremely valuable. If we could give this app 6 stars we would!
True Classic
May 4, 2022
This is THE BEST LTV app I've seen on Shopify! Super simple to set up & get incredibly powerful insights instantly (and for a much more reasonable price than other analytics software out there). They're also constantly innovating and building new features to enhance the platform. Highly recommend.
Nutra Nourished
November 25, 2021
Unbelievable good tool to get transparency and clarity on the real value of customers and product contribution. Great customer support, I can recommend this app to every Shopify store owner. Buying the LTV app was one of the best decisions I have made.
Truth Superfoods
September 20, 2021
This is an absolutely essential app for success and understanding of customer trends. The insights are accurate, extremely valuable and the team behind the app are first class in their knowledge and support. Ive been using this in 3 businesses for 12months and love it!
Mason Bottle
June 28, 2021
We learned a TON about our customers from using this app. It really helped us clarify the most important next steps for growing the business. The app is very easy to use and the folks we interacted with at the company were so helpful. I would highly recommend that every business owner use Lifetimely and keep a close eye on the data points it provides!

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