Lifetimely vs BeProfit

A quick look at how BeProfit’s features and pricing compare to Lifetimely.

Whether you’re new to the market, looking to make a switch, or simply curious about what else is out there, it’s helpful to have at least a high-level understanding of the major solutions available to you.

Here, we break down the key selling points and differences between Lifetimely and BeProfit.

To see how other alternatives compare to Lifetimely, click here.



Pricing not tied to revenue

All basic integrations (Google, FB, etc.)

Integrations with all other major ad platforms (Snapchat, Pinterest, and TikTok)

Other integrations

(see below)

(see below)

Comprehensive P&L metrics

Campaign-level marketing metrics

Advanced customization options

Lifetime Value cohort analysis

Month-to-month LTV projections

Industry benchmarks


Key points

Most BeProfit’s plans have a data history limitation of 1/2 years, while all Lifetimely’s plans include all features

BeProfit has a complicated pricing structure that ties to features, monthly orders, and gross merchandise value

BeProfit's only price with is all features starts at $149 with and extra fee of $0.1 per order for stores over
1200 orders

All Lifetimely’s plans include all features

Lifetimely’s most premium plan is $149/month no matter how high your revenue

At BeProfit, pricing depends on your number of monthly orders and the features you want included in your plan. There is also a penalty if your monthly orders exceed your plan’s limit. Their only plan without a monthly order limit is the Plus plan, which is priced based on gross merchandise value.


Key points

BeProfit and Lifetimely overlap on most integrations

Lifetimely provides a Klaviyo integration that BeProfit lacks

BeProfit offers a few more niche integrations, including Outbrain and Taboola, while Lifetimely offers integrations with ShipBob and ShipStation

BeProfit supports stores that sell on Shopify, Amazon, Wix, and Woo, whereas Lifetimely only supports Shopify and Amazon


Addition, Amazon, Facebook Ads, Google Ads, Google Analytics, Google Sheets, Microsoft Ads, Klaviyo, Pinterest Ads, ReCharge, ShipBob, ShipStation, Snapchat Ads, TikTok Ads


Aliexpress, Amazon, Facebook Ads, Google Ads, Google Analytics, Microsoft Ads, Outbrain, Pinterest Ads, Snapchat Ads, Taboola, TikTok Ads, Wix, Woo
(*as of September 2022)

Metrics and Reporting

Key points

Lifetimely’s and BeProfit’s P&L metrics and marketing metrics are comprehensive and roughly equivalent

Both Lifetimely and BeProfit calculate LTV via cohort analysis with additional metrics and filters, but Lifetimely’s LTV analytics are much more robust

Lifetimely has much more advanced dashboard customization options

BeProfit charges at least 3x more than Lifetimely for plans that include marketing metrics

P&L metrics, marketing metrics, and dashboards

The standard P&L metrics and reports included in all Lifetimely and BeProfit plans are very similar. Both apps offer a comprehensive P&L dashboard, a product-centered report, and a tab that lists the details of individual orders.

Lifetimely includes a few more metrics on these reports, but the difference is small, and anyone switching from one app to the other would face very little learning curve.

But all Lifetimely plans include a huge range of features that help you build unlimited customized dashboards with your choice of P&L metrics, campaign-level marketing metrics, and advanced reports. You can set goals, establish target safe zones for your metrics, create dashboard for different team roles, and easily share reports with outside stakeholders.

On the other hand, BeProfit has very limited customization options, and marketing metrics are only available on the $150/mo Ultimate plan or custom-priced Plus plan.

LTV and other advanced metrics

Like Lifetimely, BeProfit uses cohort analysis to calculate customer lifetime value (LTV). Their LTV report doesn’t include nearly as many alternative LTV metrics or filtering capabilities as Lifetimely, but it still provides enough options to be an effective tool for customer segmentation and analysis.

Lifetimely’s customer behavior reports are also much more robust and include far more tools for deriving actionable insights from your data.

Some advanced features in Lifetimely that don’t exist in BeProfit:

  • Repurchase rate reports for learning the buying habits of repurchasing customers

  • Customer product journey maps for planning effective winback campaigns

  • Compare cohorts feature for apples-to-apples comparisons of how different customer traits influence LTV

  • LTV drivers report for automated insights on the factors underlying your highest and lowest LTV customers

Lifetimely is also the only app to offer month-to-month LTV projections, which we’ll cover below.

Lifetime Value Report with predictive data

Other major features and selling points

Key points

Integrations aside, BeProfit’s only major feature without an equivalent in Lifetimely is a UTM attribution tool

Lifetimely is the only app on the market with monthly LTV projections, industry benchmarks, and other automated reports

Nearly all of BeProfit’s features have equivalents in Lifetimely and other apps. The main exception is their versatility in supporting stores that sell on Wix, Woo, and Amazon. Their AliExpress chrome extension is also unique, and unlike Lifetimely, their Ultimate and Plus plans include a UTM attribution tool that helps you assign credit to the marketing efforts that are most responsible for each of your orders.

Lifetimely has many more differentiators, including several core features that no other competitor can offer. Among these, the highest value-adds are:

  • Month-to-month LTV projections: Many apps measure historical LTV, but only Lifetimely gives you AI-generated projections of how much each of your cohorts will continue to spend over time. These LTV projections are the most actionable metrics available for revenue forecasting, financial planning, and customer-centric marketing.

  • Industry benchmarks: Our Benchmarks tool shows you how your KPIs stack up versus your competitors by charting your major metrics on a bell curve of other Shopify stores. This helps you set achievable business goals and identify which metrics have the greatest room for improvement. No other app on the market has a comparable tool.

Benchmarks against other stores in your category

Conclusion - which is best for you?

BeProfit is a good option if you sell on Wix or Woo Commerce. Its chrome extension is also useful if you dropship with AliExpress.

Otherwise, Lifetimely’s plans offer much stronger sets of features than equivalent plans at BeProfit.

Lifetimely offers more comprehensive metrics, far more customization options, the most accurate LTV data in the industry, and several unique industry-defining features.

But you don’t have to take our word for it! If you’d like to give us a try, you can sign up for our Free plan or give one of our premium plans a free 14-day trial here.

And if you have any questions, just shoot us an email at We’d love to hear from you!

Detailed comparison

See how Lifetimely stacks up versus other Shopify analytics apps to decide what’s best for your business.
350+ 5-star reviews on Shopify's App Store

What the leading D2C brands say about us

August 1, 2022
This app is phenomenal! Great insights, easy to set up and amazing customer service. This program helped me turn a lot of manual calculations into an insightful cohort that you can toggle between several data points. Would highly recommend.
July 7, 2022
Incredible breakdown by cohorts and easy to digest data, I've used Lifetimely as part of my core stack for over 20+ Shopify brands I look after and nothing comes close to ease of use, price and support / input from the team.
Liquid Death Mountain Water
June 20, 2022
Really loving Lifetimely. Bringing a ton of new insight to our business and just scratching the surface with what we can use it for. Highly recommend using it asap if you're trying to smartly scale your business.
June 20, 2022
Lifetimely is definitely one of the top few apps that you need in your store. I can't believe I went years without a profit dashboard before installing it. The customer cohort analysis is essential to determine your most valuable customer types so that you can target more of them. The founder also provided a ton of great advice on our call.
Waken Mouthcare
May 30, 2022
We absolutely love Lifetimely. It is an absolutely essential app for anyone running their own store. Not only does it make it easy to look at the key stats that will drive the success of your business, the customer support is fantastic. We have even had direct advice from the app's founder and it was extremely valuable. If we could give this app 6 stars we would!
True Classic
May 4, 2022
This is THE BEST LTV app I've seen on Shopify! Super simple to set up & get incredibly powerful insights instantly (and for a much more reasonable price than other analytics software out there). They're also constantly innovating and building new features to enhance the platform. Highly recommend.
Nutra Nourished
November 25, 2021
Unbelievable good tool to get transparency and clarity on the real value of customers and product contribution. Great customer support, I can recommend this app to every Shopify store owner. Buying the LTV app was one of the best decisions I have made.
Truth Superfoods
September 20, 2021
This is an absolutely essential app for success and understanding of customer trends. The insights are accurate, extremely valuable and the team behind the app are first class in their knowledge and support. Ive been using this in 3 businesses for 12months and love it!
Mason Bottle
June 28, 2021
We learned a TON about our customers from using this app. It really helped us clarify the most important next steps for growing the business. The app is very easy to use and the folks we interacted with at the company were so helpful. I would highly recommend that every business owner use Lifetimely and keep a close eye on the data points it provides!

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