We have a few features to announce this month, highlighted by a new customer behavior report that helps you analyze your purchase data from a completely different perspective. Let's get into it!
The Product Journey charts the most frequent paths your customers take from their first order through their fourth. It’s a much more data-driven variation of the "customer journey" concept, and the object is the same: to anticipate when and what your customers will purchase to help you find more profitable ways of engaging them.
Here’s a quick demo where you can see it in action:
This was a common request: since many custom costs fall under the umbrella of marketing (influencer payments being a good example), we’ve added the option to designate them as marketing costs. This should help with the accuracy of your CAC estimates and some of your other KPIs.
Those of you who ship with ShipStation can now link your account to import your exact shipping costs into Lifetimely. Since this is still in Beta, just send us a message at email@example.com if you'd like early access.
As always, thanks for helping us improve our product, and don’t hesitate to let us know what else we can do to make it more useful for you!