One relatively common user request we've received about the Income Statement/Profit Dashboard is that despite the small green and red percentage icons that indicate how your metrics compare to previous periods, there was no way to define a metric target and track whether that metric is ahead of or behind pace towards achieving that goal.
This was one of many customization options we wanted to address with the new Dashboards tool.
The result is the new Goals feature, which is now live in your free trial of Dashboards beta. The feature allows you to add your own custom widgets that:
These new goals widgets exist alongside your standard metric, marketing, and report widgets in your dashboards.
To add a goal/target to your dashboard:
Keep an eye out for more improvements and features in the next few weeks, including a Facebook Ads integration, campaign exclusion prefilters, dashboard templates, and more!
And as always, if you have any questions or feedback, just let us know at email@example.com.